Using Design Sprints to build exactly what your end-user needs April 8, 2021
Research shows that only 1 out of 8 digital transformation processes are successful. The question is ‘Why?’…
The answer is quite simple: IT specialists put great focus on the product and how the end-product is going to look like/function, and less on why a product is needed. And this mindset is often, unfortunately, the cause of failed digital tools. Luckily, the IT industry is slowly evolving from a technology/product-first approach to an end-user-first approach. At Flow Pilots we use Design Sprints to ensure that the digital solution that we build is exactly what the end-user needs.
Using Design Sprints to build exactly what your end-user needs
There are four steps that can best describe the process of making a new digital product, it’s kind of an ongoing circle. You have an idea, you build it, launch it and then you get new data that can help you improve your idea. One thing we’ve realised is that this process keeps on getting longer, the build process can take up to years before one decides to launch it and as a result, collecting data also takes more time… Not only does this cost people a lot of money but it is also ultimately a waste of time when you can do this in a shorter amount of time.
Here’s where Design Sprints comes into the picture. We use design sprints to co-create the best solution for our end-users. We analyse problems and test new ideas and solutions within a few weeks. It’s a methodology that helps you discover whether a product is worth launching, a feature is worth the effort and if your value proposition is actually valid in a very fast, efficient and productive way.
The core principles of this method are the following:
- Don’t rely on creativity
- Ideate alone> together
- Getting started> being right
- tangible> discussion
Only by keeping those core principles in mind, we’re able to find a smarter and more effective way of solving problems that bring out the best contributions of everyone involved. And of course helps you spend your time on work that really matters.
The different phases in our workflow
Here at Flow Pilots, we define our workflow in the following three phases:
The think phase is all about empathy, defining the core problems, and ideating.
In this phase, we try to gain an empathic understanding of the problem we’re trying to solve. Having an emphatic look at different situations is crucial to have a human-centric design process as opposed to a business of technology -approach. It allows designers to hear different points of view and absorb different forms of knowledge without any bias. They can gain new insights about the situation and their end-users. Empathy helps our strategic designers to connect with the audience they’re making the end-product for, without this, defining the problem would be impossible.
After looking at the situation, we try to put this understanding into a human-centric issue. Meaning: instead of forming a problem statement like ‘we need to create a digital tool for Company X that will increase their sales numbers’, you put the end-user first and form the following: ‘ Clients of Company X need a great overview of the catalogue to find what they want more easily’. This change in point of view makes all the difference.
Finally, the moment comes where we heavily rely on the ability to think outside of the box. This is needed to identify a solution to the problem that was defined earlier. The more ideas you can generate, the more opportunities you have to test them and see if they’ll solve the end-user’s problem in the most efficient and best way.
In the building phase, we convert the different solutions we’ve gathered in the thinking phase into concrete product features. It’s about looking for ways to make your design come to life.
After building the product features, we’re up to testing out what we’ve done with the help of prototypes. Prototyping can help you realise whether or not you have to add/remove some features to provide the end-user with the best. This can range from models to sketches to digital offers. Furthermore, prototyping can be done over and over again until you’ve figured out what the best product is.
To finish, the last phase is the pitch/care phase.
Here, we provide a transparent after-care service to our customers. We love long-lasting and meaningful relationships with our customers and are always just one phone call away.
If we stop to take a closer look at the ideology behind our way of working a few words jump out: transparency, communication, co-creation and feedback. Those words make the difference.
Please contact us with any questions or enquiries about our way of working!